Ticket to Ride

Whenever a new technology is introduced, there are two main questions hanging in the air: does it work and what is it good for? The first question is best answered by trying the thing yourself and, if there is interest, studying the architecture behind it. The second question refers to money or time saved, quality improved or some other measurable improvement to the current state.
Decision-making on new technology should therefore be relatively rational, but it seldom is.

We still call the supercomputers in our pockets phones, although that is not how we use them much. Modern ticketing is a little bit like that. We can call it ticketing, but it is growing into something entirely different than a receipt for a single travel fare.

In smart mobility we are seeing a trend that is challenging this and that may be a game changer. It is pay-as-you-go, but with a twist in the end.

A public procurement that’s put together without proper knowledge can turn out to be a messy, time consuming, expensive and discouraging affair for everyone involved. Here are a few observations we at PayiQ have made over the years regarding successful public procurements in smart mobility…

Account-based ticketing is a trending buzzword in our business but it is also a profound change in how transport is operated, understood and developed.

When I book a meeting saying I’m from a smart ticketing company, people are glad to see me, but when we sit down, the first question I often get is: “We’ve already got our own mobility app. Why are we having this meeting?”