About PayiQ

About PayiQ

PayiQ supports companies and cities in their aim to become carbon neutral. PayiQ’s cloud-based mobile fare collection platform provides commuter benefit management system for companies and an easy way to pay for public transport. At the same time, it tracks the CO2 footprint of various mobility choices. PayiQ offers a gamification tool which helps nudge users towards carbon neutral mobility and living. PayiQ’s platform gathers valuable data on movement and public transport usage. This real-time data can be utilized to improve customer experience and meet evolving reporting needs of companies and cities.

Company in brief

PayiQ was established in 2013 in Turku where it still has its headquarters. For 10 years, the company has been building, installing, and running payment solutions for public transportation in several countries. PayiQ’s mission is to transform the way we think about commuting and climate change.  

PayiQ provides easy-to-use, safe, multimodal, and sustainable fare collection technology. Our technology, with sophisticated fraud prevention algorithms at its core, is built to be extremely flexible regarding use cases and payment options, is easy to install and pleasant to use. Our fare collection solution also encourages people to reduce CO2 emissions. The GreenImpact solution effectively manages traffic emissions, curbs unnecessary driving, and promotes low-carbon mobility choices. PayiQ stands as a company progressively dedicated to mitigating the environmental footprint of transport.


Elena has over 15 years’ experience in sales and business development. Previously she held leading positions in Finnish export and trade consulting firm and airline companies.


Mikko has over 20 years of experience in software and product development. He has held software development leadership positions in various companies including Nokia, Symbio, Suunto and several start ups.


Maria has extensive financial management experience. She started her career as an accountant and then moved on to more demanding financial management roles in various companies, including software segment. Maria is efficient and innovative financial and management processes improver.


Joel has extensive experience in business development, sales and marketing from various digital businesses. During his more than 20-year career, he has been involved in several companies driving growth and launching new products and services on the international market.

Business Development Manager


Investment Banker with 30+ years’ experience of sourcing, executing, and closing several debt/equity deals. Board experience from six different countries and in the past several years, as an investor/board member advising smaller (mainly Fintech) companies through the initial phases enabling a full-scale launch.

Chairman of the Board

Mika has over 20 years’ experience in international software business in private and public sector co-operation. Previously he held executive positions with Nokia, HERE and MaaS Global.

Board Member

Extensive experience in business development and project management. Managed a variety of business operations in the service and ICT industry.

Board Member

Jaakko is a journalist and entrepreneur.  He has background in media, as an editor and executive. Currently focusing on strategy work for mission-driven organizations in scaleup, foundation and city contexts.

Board Member

Over 20 years’ experience in international software business in private and public cooperation. CEO of Genestia Group Oy, Nexifon, Inc., Executive Vice President/CTO Probatus Oy/Comptel Group, Development Director Bentley Systems.

Board Member
  • Urban Tech 2023, Solution for smooth traffic
  • ICT Achievement of 2020, Turku Chamber of commerce
  • Best Mobile Service 2018, Slush
  • ITS Finland
  • Finanssi
  • Decarbonized Cities
  • FIT ME!
  • AISBL Union
  • Internationale des
  • Transports Publics
  • Suomen Paikallisliikenneliiton Palvelu Oy
  • Fintech Farm Oy
  • EastCham Finland kauppakamariyhdistys ry
  • Turku chamber of commerce
  • SUSE