The city of Oulu is the most northerly of bigger Finnish cities and the home to many the country’s high-tech research facilities and growth companies. Oulu region’s well-functioning public transport system is one of its calling cards, and Oulu wants to use the latest technology to offer its residents, businesses and tourists an easy alternative to cash for paying for bus tickets. Oulu and surrounding regions use PayiQ’s White label app for its mobile ticketing, and it was the first transportation service in Finland to combine mobile tickets and traveling zones.
